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Do you know what 's current in food trends?

Does the dish deserve a place on the menu?   And how can you find out?

Does the item add to the overall sales mix on your menu?

Writing a menu needs to express the market as much as your desires.

Provenance and traditional or retro are big news for 2009.

Also calling yourself a restaurant is old news – trattorias, cafes and bistros are all changes point people towards more casual and relaxed dining. It isn’t without reason that many famous chefs are concentrating on building branded restaurants

Careful and considered menu writing will offer a great sales mix, ensuring the profits can be achieved.