| Experts predict massive growth in casual dining market. |
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A new report from OC&C Strategy Consultants suggests branded chains will be the main driver behind rapid growth predictions. The UK casual dining market was worth £3.8b in 2007 and is predicted to be worth £4.7b by 2011. AWOL comment: “Casual dining will be less likely to be adversely affected by tough economic conditions, so lose the table cloths and promote good value local produce served in relaxed dining environment” |